Bauer Hockey, is it still the king of hockey equipment companies? I can't say for sure, but I'll weigh in on it. I think they are still doing pretty good. As of late, it really has become a two hockey gear company sport. You have Bauer which is owned by Nike and you have Reebok. Nike is such a huge brand name in sports, that they really don't have to advertise. In fact, I read an article